Marketing Visionary (AI-Loving, God-Fearing, Camera-Wielding) — Cross Creek Landscape Design + Build

Coeur d'Alene, ID | Full-Time | On-Site/Hybrid

We're looking for a marketing visionary. Someone to run Cross Creek's marketing heart, body, and soul.

Let's cut to it. We don't need a "master." We've met plenty of people with a wall of certificates and the personality of a parking lot. What we need is a visionary — someone with faith, fire, and a genuine excitement about what God's called them to do, who happens to be really good with a camera, a keyboard, and every AI tool worth using. (youll need to prove this somehow so, start thinking)
If you're already headed this direction — already fired up about AI, already dreaming about the content you'd make if someone just handed you the keys — pull up a chair. Because we've got the keys.

Cross Creek Landscape Design + Build has spent years earning a name in Coeur d'Alene and the Spokane metro for beautiful, well-crafted outdoor living spaces. Our average project last season was $195,000. We rank top-3 for dozens of local search terms, we somehow show up when people ask ChatGPT about landscapers, and we have a content brand that's pulled seven-figure video views (turns out people really like watching dirt get moved). We know our craft. We know our market. What we're missing is you.

Here's who we are, no beating around the (professionally-installed) bush: we're missionaries in the business field. Our mission is to serve Jesus through the excellence and care we pour into every project, every client, and every crew member — and to make His name known through the way we work. We just happen to do it through landscape design and build.

The Opportunity (a.k.a. Why This Is Your Ticket)

Plenty of people are getting good with AI. Very few get to point that skill at an established, respected, financially-solid company. Your excitement is the accelerant. Cross Creek is the rocket. Bolt those together and you've got something almost nobody in this industry has.

Here's what that means for you:

An established platform. You're not building a brand from nothing in your cousin's garage. You're taking a name people already trust and making it unforgettable and much much better.
Real money behind you. We can invest in the tools, the ads, the vision and YOU. Your best idea doesn't get to die alone in a budget meeting.
Actual authority. Brilliant content plus a proven, credible company hits different than brilliant content plus "trust me, we're new but we're great." You'll have both.
A team that wants you to grow. We're not here to use you up and spit you out. We want to raise you up — and figure out where God's taking all of us, together.

The Direction We're Headed

We believe God's leading us somewhere good: toward becoming the go-to firm in the market — the name that pops into someone's head the second they picture their dream backyard. We want a steady stream of the right clients, a brand that earns trust before we ever shake a hand, and marketing that blesses everyone who sees it with the love of God.

We're not going to hand you a finished plan and tell you to color inside the lines. We're handing you the goal, the platform, and the resources — and we want your vision for how we get there. You dream it up; we'll give you the runway to build it. (there might be a little coloring too...)

What You'll Actually Do

Orchestrate the whole thing. This is your baby. You own the marketing vision — the strategy, the story, the master plan for how Cross Creek shows up in the world. Heart, body, and soul.

Make jaw-dropping content. With AI as your creative sidekick, you'll turn out videos and presentations that look like they cost way more than they did — job-site transformations, client-ready proposals, brand films, crew shenanigans, ads. You already know these tools can do incredible things. Here you'll finally have material worth aiming them at.

Bring the team along. Share what you know. Show our designers, project managers, and crew how AI can make their lives easier. You're the type who gets a kick out of watching the lightbulb go on over someone's head — and the whole company gets sharper because you showed up.

And if you're a seasoned marketing pro on top of all that? Well, now you're just showing off. (We'd love it. and thats actually what we need)

You'll also own:

Our whole online presence — Instagram, Facebook, TikTok, YouTube. You shoot, you create, you post, and you do it often. Every piece should make someone want to hire us and leave them a little more encouraged than before they stumbled onto us. (if you cant do the shooting that sucks, but not a deal breaker.)
SEO + AIO. work closely w our existing marketing team and keep us winning on Google and in AI search (ChatGPT, Claude, Perplexity — if "AIO" made you tilt your head, no shame, but this might not be your role just yet).
The lead pipeline. Build content and campaigns that put ready-to-talk homeowners in front of our salesman. He closes them, you cash in. (commission checks for you baby!!!!!)
The big-picture strategy. Bring us your read on what's working and where we go next. We actually want your voice at the table. Loudly. (weekly meetings w ownership to help w anything and everything you may need)

The Money

You find the people. You get them to our salesman. He closes them, you get paid on the sold construction project. Simple:

$1,000 for every project sold at $75,000 or more
$500 for every project sold between $40,000 and $75,000
$250 for every project sold between $20,000 and $39,000
Land 3 in one month at $75k+? That's $1,000 on each plus a $1,500 bonus on the third — $4,500 for the month. (Go ahead, do it every month. We dare you.)
No cap. The more good buyers your marketing brings us, the fatter the checks.

If you've got a real hunger to work hard and provide well, this thing's built for you.
we can also talk about this incentive plan, restructure it, and then go swing for the fences in prayer.

Who You Are

A visionary, not a checklist-follower — you see the whole board and you can't help but imagine how much better it could be
Fired up about AI — you love these tools, you use them, and they let you punch way above your weight (you don't have to be a "guru," you just have to be genuinely into it)
You love sharing what you know — helping people get the hang of AI comes naturally, and you can make it click for the non-techy folks
Good instincts for what looks premium vs. what looks like a flyer stapled to a telephone pole
Marketing-minded (a background helps, but it's not a dealbreaker)
Comfortable on a job site with a camera in your hand and mud on your boots
Ambitious — you genuinely want to build something and be rewarded for it — but humble enough to serve the team, keep learning, and let the mission matter more than the spotlight
Someone who wants their work to mean something — who can make us look amazing, inspire people to hire us, and bless everyone who sees our marketing with the love of God
And the big one: you've got faith, and you're excited about what God's called you to do

What You Get

Competitive base salary based on experience
Uncapped commission on the jobs your marketing reels in — the more you find us, the more you make
The backing of an established company with the resources and the guts to invest in growth
A real voice in strategy — direct line to ownership, and ideas that get built in days, not quarters
A team that treats each other well, does excellent work, and believes it actually matters

A Note on Faith

Our faith isn't decoration — it's the operating system. We believe excellence honors God, and we treat our clients and our crew accordingly. You don't have to share our faith to be great at this job, but you do have to respect that it's the heart of everything we do.

And here's the honest truth about how we grow: we're all about raising people up and growing together. We're not the type to decide exactly who we need to be and then white-knuckle our way there — we'd rather become what God wants us to be and trust Him with the map. We're going to genuinely enjoy finding the right person for this and growing with them, wherever the Lord leads. If that's the kind of place you've been quietly hoping exists, come say hi.

How to Apply

Send us:

Your resume, or a link to your work — we care more about what you can make than where you've been
Something you've made with AI that you're proud of — a video, a presentation, anything — and how you pulled it off
Two or three sentences on what you'd do with a real platform, real resources, and a real brand behind you

Show us the vision. We'll bring the boulders.

"Surely goodness and mercy shall follow me all the days of my life: and I will dwell in the house of the LORD for ever." — Psalm 23:6 KJV

Cross Creek Landscape Design & Build

Ai and marketing lead

About the Job